Brand Creation

I have created two fake brands including color palettes, brand stories, and mockups of the products themselves.

Coffea

Coffea is a sustainable coffee brand. I did research beforehand about the coffea plant and what it looked like. There is a white flower on the actual plant as well as leaves which is what I pictured on the house blend bag and the regular flavored bottle. I used Illustrator for the designs and Photoshop for the mockups. Even though each bottle has a different color scheme, I wanted them to all go together and have a more muted, neutral tone to them.

Presence

For my brand, Presence, I chose to do a theme that promotes taking care of mental health. I wanted to do this because mental health awareness is very important and a lot of people tend to overlook it. Many people suffer from mental illness and essential oils have the ability to help them. I use them myself if I am feeling anxious or stressed. The target demographic are people who struggle with mental illnesses and are looking for a way to help combat them. I ensured that the banner and merch have a consistent feel by making it the same pastel color palette, using the same fonts, and creating pops of color.